Branding for CBC's 2017 Canada 150 celebration. I designed the official logo for corporate wide usage and set the style for on air, print and digital usage. The idea is to invite Canadians to celebrate Canada 150 through the lens of CBC, the partially transparent design allowed collaborators from across the country to place different visuals behind the logo. The multi-colour palette reflects the celebratory tone and diversity of the country.
Creative Director: Munro Cullen Sr. Art Director: Alan Chan RGD Designer: Jason Jay
2017 SEASON PREVIEW
Branding for CBC's 2017 Season Preview event. Designed the official logo and set the style for the look and feel of the event.
2016 SEASON PREVIEW
Branding for CBC's 2016 Season Preview event. The idea is connection, using part of the CBC logo to link images and footages. Every aspect of the design has a sense of connection. The graphic was used throughout the event from animations, set decorations to print collaterals.